The Art of Bump Offers Part 1
How I got 58% take rate on a $67 bump box offer
Hey there, fellow creators!
It's your main man, Joe, coming at you with a profit-pulling, cash-grabbing, smile-making 3-part series on “The Art of Bump Offers.”
If Alex Hormozi can give away all his secrets like a total boss and still pull in 4.5 Million in a day, I might as well give it a try too.
A year ago, if you had said you thought I would be teaching these secrets to you for free, on this beautiful thing called Substack…
I’d have assumed you were mentally deranged! haha
But here we are!
"You're just creating money out of thin air, basically."
That's just what bump box offers do!
Here’s proof:
58% Bump Take Rate on a $67 Price Point!
31 customers paid $100 for the main offer.
Then during checkout, 18 of the 31 also checked the bumb box and added the $67 offer so they paid $167 each.
For this one-week promo to my email list, I turned $100 customers into $134 customers (on average).
How cool is that?
In my mind, the best part of this is:
SPEED, ENERGY, and EFFORT.
There’s almost zero energy or effort required to sell an existing offer or test a new offer using a bump box!
So the speed is near instant!
Imagine you wanted to sell a $67 offer on the front end… how much time would you spend writing copy, formatting your sales page, dealing with tech, designing graphics, optimizing for mobile devices, etc.
You get to BYPASS all of that stuff and sell with a couple of paragraphs — and in some cases, a single sentence!
To be effective, you can put in more effort (work), or you can increase efficiency.
Efficiency is like sharpening the axe before you chop down the tree.
Efficiency means you are increasing the output for each input, or decreasing the input required to get a desirable output.
Bump boxes lean into efficiency, leading to more effectiveness.
$1200 for writing two paragraphs — took 5 minutes to add to my checkout form!
What do bump offers look like?
Pretty easy, huh?
One Huge tip to try:
I happen to know someone who has run hundreds of a/b tests and done 1000s of transactions to optimize their checkout page and bump box conversion rates…
They shared this one little nugget with me, I tried it, and it just worked!
Most people put the price
in the bump box copy
… DON’T!
You can mention how many dollars off or how much savings as a percentage, but don’t show the actual price.
When you don’t show the price, those who are interested in the offer at all, will be curious and check the box which will then reveal the price.
The simple act of checking the box is also a form of commitment and consistency, oncer you start an action you are more likely to complete it because the human mind doesn’t much like unfinished business… your mind like to complete things.
Also, because they sold themselves on the actual offer (without price being on their mind) — when they click to see the price, it’s because they have essentially sold themselves before they see the price.
If they sell themselves enough to click and check the price they are basically just checking to make sure the price seems fair.…
And from my own results, $67 worked like a charm… so it must seem fair.
But every audience, core offer, and bump offer is different.
If you have an offer of $50-100, I’d recommend trying $67 and see what happens.
Or if you have a lower price like $10-$50, maybe try $27 or $37… I know $27 is a sweet spot according to a lot of people I’ve been speaking with over the past year or so.
Anyway, that’s my take on it.
Give it a shot, and let me know your results!
Naturally, if you have never done a bump offer, you’re reading this and saying, “Joe what the heck! Why didn’t you tell me about this years ago?” or maybe you’re just ready to stop hitting your head against the wall and get one set up pronto…
And you might be thinking…
What shopping cart should I be using for Bump Offers?
I use and highly recommend ThriveCart!
It’s a one-time investment and has just about everything you could ever need as a content creator or course creator.
And it takes no percentages of sales, no royalties, and never any monthly fees, so it’s an overwhelming attractive offer.
ThriveCart now also comes with Learn for no extra cost.
Learn is a course delivery platform integrated with the ThriveCart so there are zero tech headaches!
It’s not perfect but damn is it easy to set up and publish your courses fast!
If you don’t have a shopping cart yet or are tired of monthly fees and/or royalties, then I strongly recommend you consider investing in ThriveCart!
It’s Joe 23 approved!
In Part 2 of this series, I’ll be showing you more about ThriveCart and how you can use it to turn lead gen, lead magnets, downloads, webinars, and just about any type of free offer into a predictable cash generator.
Trust me, you don’t wanna miss Part 2 or 3.
Alright, that's all for now, my creative gods.
Now go and create,
Joe Lavery
Resources
ThriveCart — My #1 Shopping Cart Recommendation for Creators
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